Tuesday, January 7, 2020

HM Pestel - 622 Words

Political*Being a Swedish based company means Hamp;M have to follow Swedish legislation. * Like many other brand stores, Hamp;M’s stock is produced overseas. This is because of minimum wage laws which prevent workers in the UK working for below anything else. Employing workers in less developed countries mean Hamp;M can maximise their profits. *Price of cotton has increased rapidly as supplies are becoming limited. Hamp;M promote basic cotton ranges therefore they use mass amounts of cotton. If cotton prices do not start to fall, Hamp;M will have to increase their prices to maximise profits, which will draw away possible consumers that shop there to take advantage of their inexpensive clothing. | Economical *Hamp;M are known for†¦show more content†¦| Technological*Hamp;M have recently introduced an online shopping website. This is beneficial to those with children at home or who work long hours and do not necessarily have time to go shopping.*Hamp;M is known for fast fashion and averagely takes 12 weeks to get their clothes from the designing stage into their store. Advanced printing machines are used to mass produce yet keep their high quality of clothing.*Hamp;M’s website promotes their company through weekly newsletters and trend blogs. This is appealing to those who want to dress fashionable but are unsure what trends go together. They also advertise events and special offers on their website. This promotes their store to the segment of consumers that shop online and have an email network. | Legal*Like many high street store, Hamp;M have had accusations that they employ underage workers in illegal sweatshop factories. The poor working conditions and small wages put many consumers off of purchasing their clothes as they do not want to promote this work. Hamp;M sponsor charities to help raise awareness of this.*The Sales of Good Act is the only legislation that protects consumers from companies. Hamp;M have a returns policy that is clear and states the consumer is entitled to a full refund or exchange within the allocated time and within a resalable, unless faulty, condition. | Environmental*Hamp;M have an OrganicShow MoreRelatedHM Swot and Pestel2208 Words   |  9 PagesTwitter Table of Contents Executive Summary 3 Description of the Organisation 4 PESTEL-Analysis 6 SWOT-Analysis 7 * Strengths 7 * Weaknesses 9 * Opportunities 9 * Threats 10 Ethical behaviour and corporate social responsibility 11 Conclusion 12 Bibliography 13 Executive Summary HM is a great company in many aspects. It may be Sweden’s most recognised company after IKEA. It all startedRead MorePestel for HM in China5292 Words   |  22 PagesPESTEL China 1. 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On 1964 the first Hennes store outside Sweden open in Norway, on 1978 the first store outside Scandinavia opens in London, in the UK, on 1990s progress continues in Europe with the opening of the first store in France in 1998.Newspapre and magazine advertising is complemented by outdoor advertising featuring famous models .on 2007 the first Asian stores open in Hong Kong and Shanghai. On 2009 the new store in Beijing of HM was finally opened. So far, HM has opened 14

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