HM Pestel - 622 Words

Political*Being a Swedish based company means Hamp;M have to follow Swedish legislation. * Like many other brand stores, Hamp;M’s stock is produced overseas. This is because of minimum wage laws which prevent workers in the UK working for below anything else. Employing workers in less developed countries mean Hamp;M can maximise their profits. *Price of cotton has increased rapidly as supplies are becoming limited. Hamp;M promote basic cotton ranges therefore they use mass amounts of cotton. If cotton prices do not start to fall, Hamp;M will have to increase their prices to maximise profits, which will draw away possible consumers that shop there to take advantage of their inexpensive clothing. | Economical *Hamp;M are known for†¦show more content†¦| Technological*Hamp;M have recently introduced an online shopping website. This is beneficial to those with children at home or who work long hours and do not necessarily have time to go shopping.*Hamp;M is known for fast fashion and averagely takes 12 weeks to get their clothes from the designing stage into their store. Advanced printing machines are used to mass produce yet keep their high quality of clothing.*Hamp;M’s website promotes their company through weekly newsletters and trend blogs. This is appealing to those who want to dress fashionable but are unsure what trends go together. They also advertise events and special offers on their website. This promotes their store to the segment of consumers that shop online and have an email network. | Legal*Like many high street store, Hamp;M have had accusations that they employ underage workers in illegal sweatshop factories. The poor working conditions and small wages put many consumers off of purchasing their clothes as they do not want to promote this work. Hamp;M sponsor charities to help raise awareness of this.*The Sales of Good Act is the only legislation that protects consumers from companies. Hamp;M have a returns policy that is clear and states the consumer is entitled to a full refund or exchange within the allocated time and within a resalable, unless faulty, condition. | Environmental*Hamp;M have an OrganicShow MoreRelatedHM Swot and Pestel2208 Words   |  9 PagesTwitter Table of Contents Executive Summary 3 Description of the Organisation 4 PESTEL-Analysis 6 SWOT-Analysis 7 * Strengths 7 * Weaknesses 9 * Opportunities 9 * Threats 10 Ethical behaviour and corporate social responsibility 11 Conclusion 12 Bibliography 13 Executive Summary HM is a great company in many aspects. It may be Sweden’s most recognised company after IKEA. It all startedRead MorePestel for HM in China5292 Words   |  22 PagesPESTEL China 1. Politics Today’s China is the most populous country in the world and is so one of the most important political and economical forces in the world. 1.1. Country name In English China is official called â€Å"People’s Republic of China† https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html and in Chinese â€Å"Zhonghua Renmin Gongheguo† https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html. 1.2. Capital The capital of China is Beijing, which is locatedRead MoreHM Analysis1227 Words   |  5 PagesAB (HM). We will analyse on it using PESTEL, Porter’s Five Forces and SWOT to get a clear concept of what HM is today and where it can go. This positioning will be helpful in strategy designing. Company activities HM was established in Và ¤sterà ¥s, Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * HM offers fashion and quality at the best price * HM offers fashion for women, men,teenagers and children. * HM alsoRead MoreCase Study: HM in Fast Fashion: Continued Success. Essay3141 Words   |  13 PagesTitle: Case Study: HM in Fast Fashion: Continued Success. Word count:2638 Abstract This report contains the analysis of value and culture of reputable apparel retailer HM, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of HM. Three new potential strategies are tested by using the model of Johnson and Scholes, and one proper strategy willRead MoreHow Mergers And Acquisition Affect Financial Performance1170 Words   |  5 PagesStudent Name: Wenqing Gu Student ID: 201114686 Title: Can company create value through MA in technology industry? Research area – according to different data btw acquiring firms and target firms to analysis their company value changes before after in disclosure date. Company choiceï ¼Å¡ Cisco system Inc, Lenovo Group Ltd, Microsoft Corporation Objectives The report will focus on analysis what kind of impact will affect companies’ financial performance and its value through companies’ mergersRead MoreH M : The World s Third Biggest Fashion Retailer979 Words   |  4 PagesHM Introduction HM is the world’s second-biggest fashion retailer which first store opened in Vasteras, Sweden in 1947(ThisisMoney, 2015). This essay will demonstrate in terms of the Porter’s â€Å"Five Forces of competition Analysis† with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and a briefly recommendation. These factors will discuss in turn. The PESTEL analysis will be append in this essay. Five Forces of Competition Analysis The Threat of Entry As the suppliers are easyRead MoreStrategy Management983 Words   |  4 PagesModel for CRH Strategy literature offers many techniques and models suited for systematic strategic analysis. The SWOT analysis, the PESTEL analysis, the Five Forces analysis framework are the prime examples of techniques that can be adopted for strategic analysis. This assignment will use PESTEL and Five forces model to analysis the environment of CRH plc. PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, TechnologicalRead Moreheypih Essay2506 Words   |  11 PagesMMM365 T2 2014 HM Individual Case Analysis Word count: 2393 Q1. What do you think is the most critical strategic issue confronting HM? Explain your answer by drawing on relevant topics in Strategic Management The most critical strategic issue that HM needs to confront is the declining market position in relation to the rapid expansion of Zara and other fashion retailers. Hennes and Maurtiz, or also known for short as HM, is a big billion dollar Swedish fashionRead MoreA Short Note On Individual Marketing Pl H M1761 Words   |  8 PagesSubmission Date December 22nd, 2015 Executive Summary HM is one of the most popular worldwide fashion clothing company that attempting for sustained brand awareness, market share and income growth. This report will practice the justification behind this statement, including the company’s current situation within Thailand clothing industry and current trends by using various difference tools such as PESTEL, Porter’s 5 Forces, and SWOT. This will then show a detailed marketing strategyRead MoreThe Rise Of E Commerce1440 Words   |  6 Pagesmarket in Asia for HM and CA. On 1964 the first Hennes store outside Sweden open in Norway, on 1978 the first store outside Scandinavia opens in London, in the UK, on 1990s progress continues in Europe with the opening of the first store in France in 1998.Newspapre and magazine advertising is complemented by outdoor advertising featuring famous models .on 2007 the first Asian stores open in Hong Kong and Shanghai. On 2009 the new store in Beijing of HM was finally opened. So far, HM has opened 14